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Marketing & Creative Media

With over 10 years of experience as a marketer, designer, and motion graphics artist, I create campaigns that make a real impact. From higher education to economic development and events, I use data to drive my designs and tell stories that connect with people. I’m also certified in Google Ads Manager and HubSpot, which allows me to strategically optimize campaigns for even greater results. My work has earned awards, but more importantly, it consistently delivers measurable outcomes.

Explore My Work by Selecting a Category Below.

Higher Ed  |  Economic Development  |  Video & Motion Graphics  |  Other

PROJECT HIGHLIGHTS

Opportunity Campaign

19.5 Million Impressions
6,941 New Students
2,420 New Leads
Campaign Spend: $750,000
ROAS: 850%
Summer 2024 Enrollment: +8.5%
Fall 2024 Enrollment: +6.2%

*As of July 2024

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Video & Motion Graphics

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Bachelor's Campaign

Digital Ads (Google Ads and Meta):

  • Impressions: 7,073,864

  • Clicks: 505,708

  • Conversions (leads or completed applications): 19,676

Digital DSP and OTT Streaming Video

  • Impressions: 17,873,864

  • Clicks: 347,569

  • Conversions: 4,680

Radio Spots

  • 102 weekly 30-second spots

  • Reached 623,465 Weekly listeners

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Digital Billboards and Light Rail

  • 12 locations

  • 2 wrapped light rail trains

  • Impressions: 43.9 million

TV Commercials

  • 15/30-second ads

  • Impressions: 2.14 million

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